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Learn How to Grow Your Chess Academy
Weekly live webinars and recordings that teach sales, marketing, retention, and academy growth.
Sales & Conversion
Marketing
Running Ads
Organic Growth
Parent Retention
Pricing & Offers
- 20+ webinars available immediately
- New live webinar every week
Education + Software. One Powerful Membership.
$29/month
Learn from Top Founders & Masters
GM Priyadharshan
Founder ChessGaja.com
IM V Saravanan
Trainer & Author
Chandrajeet Rajawat
CEO Kingdom of chess
IM Vishal Sareen
FST, Indian Team Coach
1. Education
- Weekly growth webinars
- 20+ webinar recordings
- Learn sales, marketing, ads, retention, and academy growth
- Webinar AI answers from previous webinars
2. Software
$20/month
Chesslang.com Starter Access included
5 student accounts
- Teach online & offline
- Collect payments
- Send assignments
- Send reminders
- Built-in curriculum
3. Bonuses
- $300 VALUE
Mega Database Access
13 Million+ Games
- $100 VALUE
Comprehensive Chess Curriculum
200+ lessons
- $10 VALUE
Webinar AI
Past webinar Q&A access
Powerful education. Essential software. Premium bonuses. Everything you need to grow, run, and scale your chess academy.
Sample webinars
See how webinars feel on Chesslang One.
Three short clips from real growth sessions with the same format, pace, and depth members join live each month.
Beyond software
This is not just software.
It’s a complete growth system for chess academies.
This is not just software. It is a complete growth system for chess coaches and academies.
Software
The Chesslang coach workspace. Students, lessons, assignments, and progress in one place.
Marketing
Organic and paid playbooks engineered for chess academies, not generic SaaS.
Sales
Demo conversion, parent follow-ups, and renewal systems that actually close.
Teaching
Master classes from IMs and GMs on how to teach chess. Curriculum frameworks for every level.
Master classes
Live monthly teaching sessions plus invite-only premium master classes for serious coaches.
Growth
Finance, partnerships, and expansion strategy from coaches doing it at scale.
Everything included · One membership
The complete growth stack for chess coaches and academies.
Software, webinars, marketing, sales, curriculum, and ebooks, bundled into one membership for $29/month.
Real software value, not just “content”
Chesslang software membership alone is $20/month. Add the playbooks, monthly GM/IM webinars, and ebook library and the price-to-value gap is, frankly, unfair by design, for the launch.
Chesslang software membership
Full coach workspace, lesson planning, and assignments. Includes 5 student accounts on day one.
Course library
Structured video courses for coaches and students. Opening prep, endgame, calculation, and progressions you can plug straight into your classes.
Webinar recordings library
15+ past Chesslang webinars on demand. Catch up on past sessions or rewatch your favorites whenever you need them.
Growth mini-apps
Lightweight apps for the things coaches do every week. Lead capture, demo booking, parent updates, retention nudges, and more.
Organic marketing lessons
Step-by-step playbooks for filling your academy without a single dollar in ads.
Paid ads & lead generation
Ad creative, targeting, and funnel templates that convert parents into trial bookings.
Sales & demo conversion
Scripts and follow-up systems for closing demos, onboarding, and renewals.
Finance & academy growth
Pricing, retention, and revenue planning frameworks built for chess academies.
Partnerships & local expansion
How to land schools, clubs, and tournament partnerships in your city.
Teaching master classes
Live monthly sessions with International Masters and Grandmasters on how to teach chess to students at every level.
Growth master classes
Modern coaching frameworks and academy growth strategy from working masters and academy owners. Useable in your very next class.
Curriculum & training frameworks
Drop-in curriculum ideas, structured progressions, and assessment templates.
20+ ebook library
Coaching, marketing, sales, and operations ebooks. New titles added regularly.
Premium master class invites
Members also receive invitations to invite-only premium teaching master classes from elite trainers.
Templates, checklists & growth kits
Practical assets you can ship the same day. Parent emails, demo plans, retention checklists, and more.
Monetization
Make extra money for your academy.
Three built-in revenue channels for members. Recover your $29/month many times over and turn your academy into a real business.
The membership pays for itself many times over.
01
Platform membership
Sign your students up to Chesslang under your academy. Each student account is recurring revenue that compounds month after month, without adding a single teaching hour.
02
Sell courses
Package your teaching IP into structured courses and sell them through the platform. You set the prices, you keep the revenue, and you build a digital product line that earns while you sleep.
03
Paid webinars
Run paid live webinars and group classes for your community. Charge per seat, fill the room, and turn one hour of teaching into a high-margin event you can repeat every month.
What you get every month
A delivery rhythm that compounds month over month.
Everything renews each month: new lessons, new GM/IM webinars, new ebooks, fresh growth playbooks.
Software access
Coach workspace + 5 student accounts, always on.
Course library
Structured video courses for coaches. Opening prep, endgame, calculation, and student progression. New courses added every month.
Webinar recordings
15+ past sessions, fully searchable and on demand.
Live teaching master class
One live IM or GM session every month, focused on how to teach chess to your students.
Growth master class
One live academy-growth session every month. Marketing, sales, finance, and operations.
Ebooks
20+ titles across coaching, marketing, sales, and ops.
Growth mini-apps
New mini-apps and updates every month. Lead capture, demo booking, retention nudges, and more.
Curriculum & teaching support
Frameworks, lesson plans, and assessment templates.
Chesslang software · Included
The same Chesslang software trusted by serious coaches, bundled into your membership.
Run lessons, assign puzzles, track progress, and manage students from one workspace. Worth $20/month on its own, and yours at no extra cost as part of Chesslang One Subscription.
- 5 student accounts included
- Coach workspace + lesson planning
- Assignments, puzzles, and progress tracking
- Built specifically for chess coaches
Coach workspace
♚
♟
♞
Students
5
Lessons
Unlimited
Software value
$20/mo
Master classes
Master your craft, on both sides of the board.
Coaches need two kinds of mastery. How to teach chess at a high level, and how to grow a real academy. Chesslang One covers both, with live monthly master classes and a working community of peers.
Live · Monthly
Teaching master classes
Live monthly sessions with International Masters and Grandmasters on how to teach chess to students of every level. Plus a coach community where working coaches help each other through the trickier classroom moments.
- Live IM and GM sessions, every month
- Focused on how to teach, not just play
- Coach community for peer guidance
- Recordings always added to your library
Live · Monthly
Growth master classes
Marketing, sales, parent communication, finance, and operations. Taught by working academy owners who have actually built and grown their schools.
- Live monthly growth sessions
- Practical, never academic
- Templates and checklists you can ship the same week
- Recordings always added to your library
By invite only
Plus, premium teaching master classes by invite.
Members also receive invitations to invite-only master classes from elite trainers and academy operators. The kind of access that is normally reserved for hand-picked rooms.
Included with $29/month
Who it's for
Built for serious chess coaches and academy owners.
Whether you're a solo coach with 5 students or running a multi-coach academy, Chesslang One Subscription is built around how real coaches actually grow.
Working chess coaches
Coaches teaching online or in person who want better systems, materials, and tools.
Chess academy owners
Founders running 1-on-1 or group programs who want to professionalize their operations.
Coaches who need more students
Growth-minded coaches ready to apply real marketing and sales playbooks.
Coaches building teaching systems
Pros who want repeatable curriculum, assessments, and class quality at scale.
Academies pursuing real growth
Teams that need marketing, sales, finance, and curriculum support, all in one membership.
Launch pricing
An unfairly good offer
while we’re launching.
The full Chesslang One Subscription at a fraction of the standard price. Every coach who joins now locks in the launch rate.
Without Chesslang One
Stitching it together yourself
- Pay $20/month for software alone
- Search for marketing playbooks online
- Build sales scripts from scratch
- Hunt for curriculum templates
- Pay per session for IM/GM coaching access
- Buy individual ebooks one by one
Easily costs hundreds per month, with no system tying it together.
With Chesslang One
LaunchOne membership. The whole stack.
$29/month
Includes Chesslang software membership worth $20/month (5 student accounts).
- Chesslang software + 5 student accounts
- Marketing playbooks built for chess academies
- Demo conversion + sales follow-up systems
- Curriculum & teaching frameworks
- Live IM/GM teaching master class every month
- Live growth master class every month
- 21+ ebook library, growing every month
Plus, get these 5 bonuses
- $20 worth of Chesslang.com accounts
- $300 worth of Mega Database access with 13 million+ games
- Comprehensive chess curriculum with 200+ lessons
- $10 worth of Webinar AI access to ask questions from previous webinars
- 30-day money-back guarantee
Join Chesslang One for $29/month
Cancel anytime
Risk-free
30-day money-back guarantee
Try Chesslang One for a full 30 days. If it does not move the needle for your academy, ask for a refund. No questions, no friction.
Common questions
Everything you need to know.
Still unsure? Reach out. We'd rather you skip than join unsure.
What is Chesslang One Subscription?
It is a complete growth system for chess coaches and academy owners. You get the Chesslang software, the course library, webinar recordings, live monthly master classes from IMs and GMs, growth mini-apps, marketing and sales training, curriculum frameworks, ebooks, and growth resources, all under one $29/month membership.
Is Chesslang software included?
Yes. Your subscription includes a Chesslang software membership worth $20/month, with 5 student accounts and the full coach workspace. You 2x your money on day one, before counting any of the master classes, courses, or growth content.
How many students are included?
5 student accounts are included with your subscription. You can run a small group program from day one without paying extra.
What happens after 5 student accounts?
If you need more student seats as you grow, you can upgrade. The 5 included accounts are enough for most coaches starting out or running a focused program.
Can I cancel anytime?
Yes. There are no long-term contracts. Cancel from your account whenever you want.
Is there a money-back guarantee?
Yes. A full 30-day money-back guarantee, no questions asked. If Chesslang One is not right for you, just ask and we will refund you.
Are webinar recordings included?
Yes. 15+ past Chesslang webinar recordings are part of your subscription on day one, and every new session is added to the library.
Are IM/GM master classes included?
Yes. You get one live teaching master class with an International Master or Grandmaster every month, focused on how to teach chess to your students. Plus one live growth master class every month, plus invitations to invite-only premium master classes from elite trainers.
Who is this best suited for?
Working chess coaches and chess academy owners who want to grow faster. More students, better teaching systems, and stronger business fundamentals.
Is this only for big academies?
Not at all. Chesslang One is designed for individual coaches and small academies just as much as established ones. The price is $29/month so you can start before you scale.
Final word
Build your academy at full speed.
Chesslang software, monthly IM and GM master classes, growth master classes, marketing, sales, curriculum, and ebooks. All for less than a single class fee.
$29/month
30-day money-back guarantee · Cancel anytime